The development of the game of padel in the world
More opportunities to develop the game of Padel and the All For Padel group in the United States.
The Spanish company All For Padel, a worldwide licensee of adidas Padel, has taken a giant step forward in the United States by signing a contract and alliance with the USTA (United States Tennis Association). This agreement intends to make a “before and after” on American soil and ensure that the sport continues to grow as a game of padel with one of the business groups that is betting and investing more in the internationalisation of the sport: the AFP Group.
Through its US subsidiary, All Racquet Sports, it has set up a fast-growing racquet sports centre (padel, beach tennis, pickleball) in the nerve centre of American racquet sports, the USTA.
All Racquet Sports has been contracted to build a new exclusive padel sports facility on the Orlando campus, which already has 92 tennis courts and four AFP RF model padel courts designed and manufactured by AFP Courts, All For Padel Group company, a manufacturer and marketer of Padel courts that already has a presence in more than 28 countries…
According to All For Padel CEO Jose Luis Cicre: “At AFP Group we invest, bet, promote and present this great sport in many countries to help it grow. Recently we have taken another step forward. An alliance that will make the game of padel even better known around the world with the installation of 4 padel courts in the heart of professional tennis. These courts, completely designed and built in conjunction with USTA engineers, were recently installed to mark the ‘before and after’ in the world of padel play on American soil.”
USTA Director of Racquetry Simon Gale said after inaugurating the four padel courts installed at the USTA campus: “The National Campus is delighted to be able to offer padel as part of our racquet sports programme. The new courts are fantastic and have become a real attraction for visitors to campus. We look forward to further developing our relationship and the sport on campus.”
The best way to learn a new sport is through very good education, training coaches and players and providing the necessary equipment for training. With this training, AFP Group also becomes the exclusive provider of coaching certification services to the USTA (supported by the USPTA and USPA) through its padel academy AFP University. This educational methodology will be led by international director Marcos del Pilar, who has been with the All For Padel Group in the US for three years and comments that “the implementation of the sport in the country requires a lot of effort”. In addition to training coaches and players, we make a special effort to help managers and investors understand the business model and advise them on the strategies they need to use to run their clubs successfully and efficiently. Our has become a reality in the USA. With more than 120 certified trainers, AFP Academy continues to make strides in developing the world’s largest community of leaders. The opportunity to share your expertise and help develop Padel with the All For Padel Group is a dream come true.